Culture Leadership

Post-Mortem of a ‘Failed’ Launch Event

This article analyses a recent launch event for Treeka giving insight into the complex challenges of putting your idea ‘out there’. There are two parts: What (not) to do when it comes to your launch event – and some of the lessons we’ve learnt about what to do instead Why a traditional approach to a […]


The Wholegrain case study: creating cultural architecture at Wholegrain.

This article explores the journey that Tom Greenwood and Christopher Hardy have been on in creating positive culture change within Wholegrain Digital from June 2020 to the present day.  We look at:  the initial challenges and pain points behind the role being created  the approach taken and the cultural architecture built the benefits of the […]